Despite an economic slowdown, the depreciation of the yuan and turmoil in the stock markets, China’s tourists are set to hit the roads and skies this week to celebrate their country’s birthday. According to a recent report from consultancies Fung Business Intelligence Centre and China Luxury Advisors, China’s outbound traveler numbers are still growing and are poised to double by 2020 to 234 million passengers, from more than 100 million last year.
Some China watchers are concerned that Chinese tourists might pull back their travel plans due to economic and stock woes. They note that many Chinese travelers’ overseas tours were booked earlier in the year. According to Spain-based travel intelligence firm ForwardKeys, international bookings from China fell 8% in August compared to last year – a worrisome sign for neighboring countries that have built up infrastructure and economies to support the travel inflow.
Yet analysts and consultants say the long-term outlook is still good – and the swarms of tourists, who have gained a reputation for being unruly on the road, are expected to spend. This year, Chinese tourists’ spending overseas is expected to jump to $229 billion, up 23% from a year earlier, with purchases of clothing, footwear, cosmetics and electronics at the top of the list, according to the report. By 2020, their total overseas spending is expected to reach $422 billion, the report said.
The optimistic outlook goes for Hong Kong too, which hit hard times last year, attracting fewer tourists amid political protests. The island has been a prime shopping destination due to its tax-free shopping and its plentiful offerings, and analysts at HSBC say it will bounce back this year, attracting even the luxury shoppers that have held back in recent years. Even last year, when tourism to Hong Kong dropped, close to 60% of China’s outbound trips were to Hong Kong and Macau, according to HSBC.
“From that perspective, we think Chinese outbound travel can stay strong for much longer, although this is somewhat disconnected from the macro-economic situation given the under-penetrated status,” Erwan Rambourg, head of consumer and retail research at HSBC, said in a written report.
For a full list of top tourism hot spots, see below:
For a list of countries and regions where travelers spend most, check out the chart below:
